How we approach problem solving

Idea to Impact – i2i

The Clearing uses our proprietary Idea to Impact (i2i) methodology to deliver outcomes for our clients. This model provides a framework for organizations that seek support in resolving highly complex challenges, prioritizing the fewest, most important initiatives to tackle regardless of conflicting mission needs, and making informed decisions in the context of an agreed upon mission, vision, and strategy.

Models are important to frame and discuss the approach with the organization and its stakeholders, but ultimate success depends on the people in the organization.

This is what differentiates The Clearing from other firms. We focus on the people and not the model.

We help drive results through three phases:

Align & Design, Build & Empower, and Acknowledge & Sustain

while grounding the effort in the voice of your most critical customers.


We infuse leadership development into every level of an organization. We apply our approach in service of the impact to the organization rather than developing new organizational structures and processes for the sake of “changing.” This approach has allowed us to quickly and thoroughly help organizations shift and prepare for the future.

The i2i model focuses on the environmental aspects and group dynamics involved in complex multi-stakeholder initiatives. Social complexity and organizational culture are powerful forces that can derail any transformation effort. We will tailor the i2i model to our clients’ requirements, while leveraging a customer-centric, environment-driven approach rooted in human-centered design, deep inquiry, and whole systems thinking.

When solving complex problems, most organizations overemphasize the technical content of the effort and neglect the social or cultural issues inherent in change initiatives and strategy implementation.




To achieve sustained impact in these types of complex environments, we help our clients understand when and how to best engage the “early adopters” among their customers and stakeholders.



By understanding and addressing both their expectations and skeptical biases, our clients can ensure successful adoption and implementation of their strategy, innovation, or change initiative.

If the early adopters in a system can work through their natural skepticism, their acceptance influences early and late majorities to instill full confidence in the new direction.