Match in the Root Cellar:
How You Can Spark a Peak Performance Culture


Peak performance culture


Your company is a great place to work. But just because everything is “great” doesn’t mean it’s performing at its best. To achieve the best results, you need to create and foster a peak-performance culture.

In his book, Match in the Root Cellar: How You Can Spark a Peak-Performance Culture, Chris McGoff—culture guru and bestselling author of The PRIMES—offers two combustible elements:

  • The story of a CEO and her team—all based on real people— and how together they achieved a peak-performance culture at their company despite the odds
  • A straightforward guide to reference for quick answers when developing your company’s culture

If you’re ready to create peak performance culture at your company, this book is your match to spark that change.


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